Social media posting allows you to get involved in the conversation right where it’s happening. Talk to customers, gain feedback, and learn what you can to improve your game instantly. Studies show that businesses that engage with their customers online are much more likely to gain trust and see an increase in conversions as a result. That same conversation participation builds consumer loyalty by allowing them a look at the people behind the business. That authenticity breeds customer loyalty like no other strategy can. Make your customers fans for life by staying engaged with the people who matter.