Business owners are always searching for ways to rank higher on Google’s search results page. The reality is that most people don’t scroll past the first few listings, so it makes sense why business owners invest in SEO strategies which can help them get ahead of their competition and establish themselves as an authority in this ever-changing industry!
Staying on top of the latest trends is key to success in digital marketing. The algorithms that run Google change constantly, which means you have to be up-to-date with what’s working for your competitors and update any content before it disappears from search engine results pages (SERPs).
In order to get a higher ranking on Google, you need these 6 SEO strategies:
- Optimize site speed
Keep in mind that your website’s loading time will affect how you rank on Google. As a result, it is important to keep site speeds short and optimize media files for faster page loads so users stay engaged with the content they’re looking at while browsing through different pages of an app or product detail sheet, instead of leaving before even seeing what else there is!
- Utilize Artificial Intelligence (AI)
Google’s use of Artificial Intelligence in search results is a major reason why we can expect significant changes to happen with SEO by 2022. This doesn’t mean you need to go out all robotic though, there are plenty of tools available for human beings like yourself who want their content optimized and arranged properly so that it shows up at top when people do searches on Google!
- Implement proper title tags
It’s important to have unique title tags for each page on your website. This shows Google that your site has exclusive, high-quality content. Using your main keyword in your title tags is a great way to improve your SEO and rankings on Google. Keep your title tags clear and concise so that Google can easily understand what your page is about.
- Improve your site structure
No matter what kind of website you have, proper organization is key to success. If your pages are easy to find and navigate, users will have a much better experience. Not to mention, Google has become more user-focused in recent years, so a well-organized website is more likely to rank higher in search results.
- Create mobile-friendly sites
As the number of mobile users grows, it is increasingly important to have a website that is easily accessible across all devices. Google favors mobile-friendly websites, so if your site is not responsive to mobile devices, users will likely leave immediately, which could lead to a higher bounce rate and lower Google ranking.
- Improve user engagement
There are many factors that affect your site’s ranking on Google. One of them is your bounce rate. But how do you measure your site’s bounce rate? That’s where analytics come in, specifically Google Analytics. The data from Google Analytics can help you understand your visitors’ behavior and develop your SEO strategies to keep them engaged with your brand.
Looking to boost your website’s ranking on Google in 2020? Then you’ll need to make sure you’re implementing all the best SEO strategies out there. Keep in mind that there’s no one single strategy that can guarantee top results. That’s why it’s important to use a combination of different SEO techniques to get your website to rank higher.